This video report by Battabox shows a disturbing new trend sweeping through Nigeria’s tattoo parlours.

“Pink Lips”.

The art of inking the black lips of the Nigerian male to a more “attractive” shade of pink or sometimes red.

The owner of the tattoo parlour in Lagos said he sees as many as 10 customers a day and a number of them are men looking to drastically alter their lip colour.

Those who were in the parlour getting the procedure done said nothing about why they wanted pink lips, but the general belief is pink lips are seen as more attractive by the females.

The procedure costs N7,000.